WhatConverts
Call, form and chat tracking with the source attached to every lead.
This is what we install first. Every call and form gets tied to its keyword and campaign, and lead quality can be marked so the ad platforms learn from real customers.
Resources
Tools we use.
Everything we mention on the channel, in one place: the tracking we install, the small tools we use, and what we build pages with. The list grows as new videos go out.
Tracking & attribution
The part most accounts skip. These tie every call and form back to the keyword and campaign that produced it.
Tools
Small utilities for the work shown in the videos.
Google Ads N-Gram Tool
Drop your search terms report and see which words spend without converting, then copy them as negative keywords.
Single words and pairs hide inside thousands of search terms. Grouped by n-gram, the ones eating budget stand out in seconds. No script, no Google Sheet, nothing uploaded.
Google Ads ZIP Code Radius Map
Type an address or drop a pin, set a radius or draw the area, and copy every ZIP code inside it in the format Google Ads accepts.
Location targeting by ZIP gives you edges a radius cannot: skip the far side of the river, keep only the codes you want, reuse the list in the next campaign. The map finds them in seconds and copies them in batches of 1,000.
Google Ads Driving Distance Map
Enter your business address, set a drive time up to 60 minutes and copy every ZIP code people can actually reach by road.
A radius is a circle; customers drive on roads. The drive-time area follows the highway and stops at the river, splits into up to three rings you can copy one at a time, and pastes into Google Ads in one go.
Websites & landing pages
What we use to build and test the pages that turn clicks into calls.
Claude Code
Anthropic's coding agent, run from the terminal or the desktop app.
How we build custom landing pages and websites now, this site included. You describe the page, it writes the code, and every change is a plain-language instruction instead of a drag-and-drop session.
LanderLab
A landing page builder made for paid traffic.
Our pick when a landing page needs to go live fast without a developer. One offer, one page, one action, and easy to duplicate for the next offer.
Webflow
A visual website builder with a proper CMS.
What we recommend for the main website when you want to edit it yourself. Clean, fast pages, and your team can update copy without touching code.
Learning
Where the method comes from, shown step by step.
Clicksmasters on YouTube
Google Ads tutorials, step by step.
The method on this site, shown on screen. Start with the search campaign walkthrough, then the click-through-rate tips.
Nothing matches that. Try another word, or pick a category.
Some links on this page are affiliate links, marked on the card. If you sign up through one, we may earn a commission at no extra cost to you. We only list tools we use ourselves.
Free lead gen strategy
Tools help. A plan helps more.
If you would rather have us look at your ads, your pages and your tracking and tell you what to fix, fill this in and we do that before we talk. On the call you get a lead generation strategy for your business and a recommendation: coaching, done for you, or neither.
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