Lead generation, end to end
Do you need more leads?
We build the whole lead flow for service businesses: ads that bring the right people, pages that turn them into calls, and tracking that proves what worked.
Google · Meta · Microsoft · LinkedIn
Pages that turn clicks into calls.
WhatConverts · CallRail · form & call attribution
- Google Ads
- Meta
- Microsoft Ads
- TikTok
- WhatConverts
- CallRail
Where the leads leak
The ads are rarely the whole problem.
If you have tried an agency, a freelancer or running it yourself, you know the pattern: the account looks busy, the phone stays quiet. The leak is usually one of these three.
The ads get clicks. The website loses them.
Traffic lands on a homepage built for everyone, so it converts no one. The click was paid for. The lead never happened.
Every platform claims the sale.
Google says it converted. Meta says the same. Without call and form tracking nobody knows which keyword the phone call actually came from.
Someone manages the account. Nobody owns the result.
Ads, website and tracking sit with three different people. When leads drop, everyone points at the other two.
The lead flow
One system. Three layers. One owner.
Whether we coach you through it or build it for you, the work covers the same three layers, because a lead only exists when all three hold.
Paid ads
- Google, Meta, Microsoft, LinkedIn, TikTok, chosen by where your buyers already search
- Search-first structure, built for phone calls and forms, not vanity clicks
- Budget follows the campaigns that produce booked calls
Website + landing pages
- A landing page per offer, matched to the ad that sent the visitor
- Fast, mobile-first, one clear action on every screen
- Site fixes where the main website is losing paid traffic
Tracking
- WhatConverts or CallRail set up so every call and form is tied to its keyword and campaign
- Lead quality marked, so the ad platforms learn from real customers
- One report: spend in, qualified leads out
Two ways to work
Learn it with us, or hand it over.
Same three layers, two levels of involvement. The audit call tells you which one fits your team and your budget.
Coaching & consulting
You or your marketer run the accounts. We set the strategy, review the work, and fix what is off, the same way the videos teach it, applied to your account.
- Account and landing page review with a written plan
- Regular working sessions with Johan
- Tracking setup guidance for WhatConverts or CallRail
- Direct line for questions between sessions
We run the whole lead flow
Ads, landing pages and tracking, built and managed by us as one system, with one person accountable for the number of qualified leads.
- Campaigns built and managed across the platforms that fit you
- Landing pages and website fixes designed and built by us
- WhatConverts or CallRail installed, calls and forms attributed
- Johan stays on your account
Process
From audit to leads, in four steps.
- 1
Free lead gen strategy
We go through your ads, your pages and your tracking, then map out where your next leads come from, on a call, in plain words.
- 2
The plan
Which platforms, which offers, which pages, which tracking. Coaching or done for you. A price you can say yes or no to.
- 3
Build
Tracking first, then pages, then campaigns, so the first click is already measured.
- 4
Optimise
Budget moves towards what books calls. You see it in one report, with the decisions explained.
About Johan
Eight-plus years of turning ad spend into pipeline.
I am Johan, founder of Clicksmasters. I have managed more than $10 million in ad spend, built a $300 million pipeline for one startup, and coached over 300 businesses on their paid ads inside Aaron Young's community. The method you may have seen on the channel is the same one I use here.
Clicksmasters is where that experience gets applied to your business, either with you at the keyboard or with us running it.
- $300Mpipeline generated for one startup
- $10M+in ad spend managed
- 8+years running paid ads
- 300+businesses coached
Tools & Resources
The tools we use. And one we built.
Everything mentioned on the channel in one place: the tracking we install, what we build pages with, and a free Google Ads n-gram tool that finds the words wasting your budget and turns them into negative keywords.
What clients say
Rated 5.0 by the businesses we work with.
Free lead gen strategy
Find out where your leads are leaking.
Fill this in and we look at your ads, your pages and your tracking before we talk. On the call you get a lead generation strategy for your business and a recommendation: coaching, done for you, or neither.
- No obligation, no slide deck
- For service, finance, legal and insurance businesses
- Johan replies personally